When it comes to attracting the ideal customer we try to create a detailed profile of customer´s wants, needs and expectations. That way we ensure ourselves a high yield of success in our transactions. Before I continue allow me to explain that at Homes On Request Customers for us are both the “Buyer” and the “Seller”; we care about them equally and give them the same treatment and effort, since one without the other does not yield any business.
When profiling the common characteristics of our customers we ask ourselves some of the following questions:
The answers to these questions might not always be at available but by using them can prove an effective way to help everyone in the organization narrowly focus on and communicate in ways that more directly appeal to your specific ideal customer.
Location, quality, profitability and added value are the four pillars on which we base our decision in order to make any investment. An investment is a process by which a person, whether physical or legal, decides to link liquid financial resources in exchange for expectations of obtaining, also, liquid benefits, over a period of time, called useful life, or time horizon of the investment. Therefore, to define an investment three parameters are needed:
Applying the above definition to the real estate market, a real estate investment materializes in the use of real estate assets to obtain rents, capital gains or both. Therefore, those who invest in real estate must consider their profitability through income and capital gains. An income is the profit or utility that produces something periodically, while a capital gain is the increase in the value of a patrimonial asset that is not due to changes made by its owner.
Carry out a comprehensive study of the area chosen for the investment by analysing the total amount of real estate that you can and are willing to sell or lease at different price levels in a certain period of time. Therefore, the supply is not only new developments, but also the resale properties. Once we have that data ready we will contrast them with the total number of individuals who want and can acquire a real estate or rent it, at the different price levels in a certain period of time.
The objective or result of the Viability Study is the determination of the project profitability, in an environment of maximum competition and relatively short deadlines. Like any project, the Viability Study has its Phases:
We advise and help the client to set up a limited liability company to do that a series of requirements must be fulfilled:
We work to increase the value of our client’s real estate portfolio. In order to achieve that goal we do several functions:
Management of all aspects related to developing a new promotion;
Control and management of all processes related to the construction and execution of development or reform. Everything is perfectly finished until delivery of the final product;
We have a team of professionals, both for new work and renovation works, who will work in constant contact with the client, always attending their needs, budget and objectives.